I would (and have in the past) gladly game the TaylorMade TP5x, Bridgestone B330 series, Callaway Chrome Soft and other name-brand golf balls if the need arose. I don’t mind paying extra for it because it delivers a mix of distance, spin and feel that agrees with my game. I’ve played it pretty consistently for the 20 years it’s been on the market.
If you’ve been paying attention to the growing list of DTC golf ball companies, you’ve probably noticed that they’re touting tour-quality golf balls right around that sub-$40 price point.ġ1 direct-to-consumer golf ball brands worth looking intoĪll things being equal, I haven’t found a golf ball I trust more than the Titleist Pro V1. The roughly $10 extra you pay helps keep the lights on and the employees paid at the store. You’ll never find them in Wal-Mart, Macy’s, Best Buy or PGA Tour Superstore.īy skipping this step in the traditional buying process, instead of charging a big-box store wholesale prices which are then marked up for the consumer, DTC brands market the products to the consumer, and generally charge something closer to what the wholesale price would be.įor example, the dozen top-of-the-line golf balls that retail for about $48 a dozen nowadays? Their wholesale cost is usually between $36 and $39 a dozen. If this term is unfamiliar to you, “direct-to-consumer” or “DTC” brands avoid selling their products through traditional retail channels. Census Bureau measured a nearly 32% increase in e-commerce spending in the second quarter of 2020, a total of $211.5 billion against $160.3 billion in the first quarter of the year.Įven assuming daily life returns closer to normal in the coming months, this shift in consumer behavior is largely here to stay, and it plays into the hands of the growing direct-to-consumer product space. Even with the economic uncertainty and mass unemployment wrought by COVID-19 in the last several months, the U.S. Retail may not be dead (yet), but it’s definitely been knocked to the canvas.Īmid an already strong trend of consumers buying online rather than in person, the coronavirus pandemic has only accelerated that shift. Direct-to-consumer golf balls: a growing menu
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